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GSBGEN 515
Essentials of Strategic Communications
Matt Abrahams & Shawon Jackson
STANFORD
Graduate School of Business
This web site provides key takeaways, optional additional activities, and a public speaking “pre-flight checklist” to students in GSB 515: Essentials of Strategic Communications. The site builds dynamically throughout the quarter.
Introduction to Strategic Communication
Delivering a Compelling Presentation
Structuring Your Message
Visual Aids
Audience Connection
Handling Complexity
Handling Questions and Speaking Spontaneously
Persuasion